Were exact traffic or lead figures claimed?

No. This case study only states the outcome provided by the client and does not publish unverified percentages or totals.

How was tour discovery improved?

Destinations and travel experiences were organised into clearer sections and browsing paths.

Does the redesigned website work on mobile?

Yes. The updated layouts are responsive across mobile, tablet and desktop screens.

How does the website generate enquiries?

Contextual calls to action and enquiry forms give interested travellers direct ways to get in touch.

Did the redesign include visual changes?

Yes. Typography, spacing, imagery and content hierarchy were refreshed as one consistent interface.

Was search visibility considered?

The redesign uses logical page and content structure to support discoverability.

Which Webamazee services relate to this work?

Website redesign, website development and SEO services are relevant to this project.

Can Webamazee redesign another travel website?

Yes. We can review an existing travel website and plan a redesign around its content, users and enquiry goals.

Website Redesign

Shine Gold Tours India

A modern UI and UX redesign for an Indian travel company, created to improve destination discovery and lead generation.

The client, the goals

Shine Gold Tours India offers travel experiences across India. Its previous website needed a stronger visual hierarchy and a more inviting way for travellers to discover destinations and tour options.

Webamazee redesigned the website with a modern UI and UX, clearer content organisation and stronger enquiry paths. Following the redesign, the website began attracting traffic and generating leads for the client.

Project goals

Modernise the travel website
Make destinations and tours easier to explore
Create a more attractive UI and UX
Support traffic and lead generation

Requirements

Modern responsive redesign
Clear destination and tour structure
Improved visual storytelling
Prominent enquiry routes
Search-friendly page organisation

This project brought together Website Redesign, Website Development and SEO Services to support the client’s website and customer journey.

Explore SEO for travel and tourism

The Challenge

What we set out to solve

Outdated experience

The existing presentation did not reflect the quality and variety of the travel offer.

Content hierarchy

Destinations and tours needed clearer organisation so visitors could find useful information.

Visual storytelling

Travel imagery needed to support decisions rather than compete with navigation and content.

Lead journey

Interested travellers needed visible, contextual ways to make an enquiry.

Our Solution

How we solved it

We redesigned the interface around destination discovery, clear tour categories and a consistent visual system. The result is more attractive while remaining practical to navigate.

Enquiry actions were placed throughout the journey, and the responsive layouts make the website easier to use across devices. After the redesign, the website began attracting traffic and generating leads.

UI refresh

A modern visual system for the travel brand.

UX structure

Clearer organisation for destinations, tours and supporting information.

Travel storytelling

Imagery and copy arranged to support destination discovery.

Lead paths

Relevant enquiry actions across the browsing journey.

Responsive redesign

Improved layouts for mobile, tablet and desktop.

Search foundation

Logical page structure and content hierarchy for discoverability.

Image Gallery

Design showcase

Features Delivered

What was included

Modern homepage

A refreshed first impression with clearer travel messaging.

Tour categories

Organised paths to different travel experiences.

Destination sections

Visual content that helps visitors explore India.

Enquiry forms

Direct opportunities for interested travellers to contact the business.

Responsive UI

A consistent experience across common screen sizes.

Search-friendly content

Structured destination and service information.

Technology Stack

Built with a modern stack

WordPressHTML5CSS3JavaScriptResponsive UI

Development Process

From discovery to launch

Existing site review

We reviewed the previous experience, content and important visitor journeys.

Content planning

We reorganised destinations, tour information and enquiry paths.

UI and UX redesign

We created a modern interface with a clearer hierarchy and stronger travel storytelling.

Development

We implemented responsive pages and integrated the updated content.

Migration checks

We reviewed important routes, forms and content before launch.

Launch

The redesigned website was launched after device and journey testing.

Performance & SEO

Optimised for search & performance

This project was built with performance and search in mind. Rather than reporting figures we can't verify, here's the optimisation work we performed.

Search friendly structure

Logical pages, headings and internal links help people and search engines understand the website.

Responsive delivery

Layouts adapt across phones, tablets and desktop screens.

Image handling

Website imagery is sized and delivered with performance in mind.

Clear metadata

Important pages have descriptive titles and summaries for search results.

Conversion paths

Calls to action connect organic visitors with the next useful step.

Measurement ready

The website can support analytics and search performance monitoring.

FAQ

About this project

We redesigned the website with a more attractive, modern UI and UX.

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